Charter

Rapid Labels is a thriving label manufacturer operating from a purpose-designed facility in Auckland’s North Harbour Industrial Estate.

We operate 13 label production lanes, serving New Zealand business at speed. Being Rapid is our thing – quotes in 2 hours, proofs in 4 hours, labels in 5 days from sign off of proof, 99% on-time guaranteed. Everything in our business is done at pace; we aim to be an easy company to do business with.

Annual sales are $25 million with a staff of 81 label specialists. The business is managed by Paul Agnew.

The business operates in several specific markets – wine labels, food & beverage labels, thermal printers/labels, laser labels, pharmacy labels – as well as making customised labels for clients the length of New Zealand.

The last ten years at Rapid have included some defining moments - significant new equipment deployed, in-house digital plates, 300 wine producer clients, the acquisition of Hoop Labels, commissioning our first digital press and extending our exclusive wine paper offering. We’ve got ourselves an exciting business which is travelling at a good pace.

Rapid Labels Limited is a privately held business; we belong to Hexagon Holdings which is a New Zealand label and packaging group. Nelson based businessman Tom Sturgess and Mercury Capital are our primary stockholders and Greg Howell is our CEO (and an ex GM of the business).


We hope that you’ll gather by reading this Profile, that Rapid has a unique culture and a practical set of
values. Certainly we do care not only about what happens, but also how it happens.

We invite you to make Rapid Labels part of your company’s supply chain.

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