The Old Days

Rapid Labels was originally based by the beach, in Campbells Bay, and later up in the Just Workout building by the Mobil on Auckland's Forrest Hill. Rapid was started by the Wilcox family, who built a letterpress label jobbing business based on being quick to quote and deliver, and by keeping sales overheads to a minimum. During its first 20-odd years Rapid Labels carved out a respectable Auckland market share in short-run labels, as well as establishing a worthy position in pharmacy labels nationwide.

Allmark Industries was based first in Rosebank Road, Avondale, and later in Collard Place Henderson. The Malone family developed Allmark as a flexo label converter and pivotally - as the agent for Chicago based Zebra Technologies, the world's leading thermal 'barcode' label printers. Allmark from there nurtured a position in the barcoding solutions market including Zebra printers, thermal ribbons and blank thermal labels, along with a full ZASP parts & service offer.

In July 1999, under Blue Star ownership, Rapid and Allmark joined forces in Armstrong Road, Albany.
Not an easy assignment, mergers are HARD and we were no different.